Homemade Hostess Cupcakes

Homemade Hostess Cupcakes

Rich chocolate cake, creamy filling, and a silky ganache crown—these homemade Hostess cupcakes recreate the beloved treat’s magic in every bite. Whether you’re craving a nostalgic snack cake, planning a fun dessert project, or hoping to impress at a party, these cupcakes deliver comfort and flavor with a playful twist.

Ingredients for Homemade Hostess Cupcakes

Making these cupcakes from scratch is straightforward when you line up the right ingredients. Here’s what you’ll need for every component:

Chocolate Cupcakes

  • 3/4 cup all-purpose flour
  • 1/2 cup unsweetened cocoa powder (Dutch-process or natural)
  • 3/4 cup granulated sugar
  • 1/2 teaspoon baking soda
  • 1/4 teaspoon salt
  • 1 large egg, at room temperature
  • 1/2 cup whole milk, at room temperature
  • 1/3 cup vegetable oil (or melted coconut oil)
  • 1 teaspoon vanilla extract
  • 1/2 cup hot brewed coffee (or hot water)

Marshmallow Filling

  • 4 tablespoons unsalted butter, softened
  • 1 cup powdered sugar
  • 1/2 cup marshmallow creme (or marshmallow fluff)
  • 1/2 teaspoon vanilla extract
  • Pinch of salt

Ganache Topping

  • 1 cup semi-sweet chocolate chips
  • 1/2 cup heavy cream

Vanilla Icing

  • 1/2 cup powdered sugar
  • 1 tablespoon milk
  • 1/4 teaspoon vanilla extract

Step-by-Step Guide

Follow each stage to create cupcakes that perfectly mimic the classic Hostess experience, with plenty of opportunities to personalize along the way.

Make the Chocolate Cupcakes

  • Prep the Oven
    Heat your oven to 350°F. Line a 12-cup muffin pan with paper liners.

  • Combine Dry Ingredients
    In a large bowl, whisk flour, cocoa powder, sugar, baking soda, and salt until evenly mixed.

  • Whisk Wet Ingredients
    In a medium bowl, beat the egg. Add milk, oil, and vanilla, whisking well.

  • Mix and Add Coffee
    Pour the wet ingredients into the dry mixture and whisk just until combined. Add the hot coffee and whisk until smooth.

  • Fill and Bake
    Divide the batter evenly between liners, filling each about 2/3 full. Bake for 18-20 minutes. They’re done when a toothpick comes out clean or with a few moist crumbs.

  • Cool Completely
    Allow cupcakes to cool in the pan for 5 minutes, then move them to a wire rack until completely cool. Do not fill or top until the cupcakes are at room temperature.

Prepare the Marshmallow Filling

  • Cream the Butter
    Beat softened butter in a mixing bowl until light and smooth.

  • Add Powdered Sugar Gradually
    Beat in the powdered sugar, a few spoonfuls at a time, for a fluffy texture.

  • Blend in Marshmallow Creme and Vanilla
    Add marshmallow creme, vanilla, and salt. Beat until the filling is airy and blended.

  • Transfer to Piping Bag
    Fit a piping bag with a small round tip. Spoon in the filling; set aside while you prepare the cupcakes.

Create the Chocolate Ganache

  • Combine Chocolate and Cream
    Place chocolate chips in a heatproof bowl. Heat the cream in a small saucepan until it steams—do not let it boil.

  • Melt and Stir
    Pour hot cream over the chocolate chips. Let it sit for two minutes. Stir with a spatula until you have a glossy, pourable ganache.

  • Let it Thicken Slightly
    Give the ganache a few minutes to cool so it’s thick enough to coat, but not runny.

Fill and Frost the Cupcakes

  • Core the Cupcakes
    Use a small knife to cut a cone-shaped plug from each cooled cupcake’s center. Remove and discard (or snack on) the cutouts.

  • Pipe the Filling
    Squeeze marshmallow filling into each cavity until flush with the top. For even distribution, pipe slowly and pause if the filling begins to overflow.

  • Dip in Ganache
    Carefully dip the tops of each filled cupcake into the ganache. Twirl to ensure complete coverage. Place each cupcake on a rack and let the topping set for at least 30 minutes.

Decorate with Signature Icing

  • Mix Icing Ingredients
    Whisk powdered sugar, milk, and vanilla in a small bowl until smooth and thick enough to pipe.

  • Pipe the Swirl
    Transfer icing to a piping bag with a small round tip (or a ziplock bag with a snipped corner). Pipe the iconic curly line across each cupcake top.

Pro Tips for Perfect Copycat Cupcakes

  • Bring ingredients to room temperature
    Cold eggs or milk can yield dense, unevenly mixed batter.

  • Don’t overmix batter
    Blend until just combined for a fluffy, tender crumb.

  • Use high-quality cocoa
    Better cocoa means richer chocolate flavor. Brands like Ghirardelli or Valrhona can make a difference.

  • Pipe with care
    For neater filling and swirls, use piping bags rather than spoons.

  • Avoid runny ganache
    Letting the ganache cool for several minutes before dipping makes for a more even, glossy finish.

  • Practice the swirl
    Before decorating the cupcakes, try piping a few swirls on parchment paper to perfect your technique.

  • Fill adequately
    Don’t skimp on the marshmallow filling—it’s what makes them reminiscent of the classic snack cake.

Cupcake Component Table

Component Key Ingredient Purpose
Cupcake Base Cocoa Powder, Flour Structure & chocolate flavor
Marshmallow Filling Butter, Marshmallow Creme Creamy, sweet center
Ganache Topping Chocolate Chips, Cream Rich, glossy chocolate coat
Vanilla Icing Powdered Sugar, Milk Decorative swirl, sweet finish

Storage Instructions

Keeping your cupcakes fresh ensures they taste bakery-new for days after baking.

Storing at Room Temperature

  • Place frosted cupcakes in an airtight container.
  • Store for up to 3 days. For longer freshness, refrigerate.

Refrigeration

  • Store in a sealed container for up to a week.
  • Allow cupcakes to come to room temperature before serving.

Freezing

  • For best results, freeze cupcakes unfrosted.
  • Wrap each cooled cupcake in plastic, then in foil. Store in a freezer bag for up to 3 months.
  • Thaw at room temperature, then fill, frost, and decorate.

Variations and Fun Twists

Customizing Hostess-style cupcakes is part of the fun. Try these twists:

  • Minty Fresh: Add peppermint extract to the filling for a cool surprise.
  • Red Velvet Hostess: Swap half the cocoa for red food coloring and use a cream cheese marshmallow filling.
  • Peanut Butter Lovers: Whip a tablespoon of creamy peanut butter into the filling for another nostalgic favorite.
  • Gluten-Free: Use a gluten-free flour blend at a 1:1 ratio for safe snacking.

Troubleshooting Common Issues

  • Soggy Cupcakes: Don’t overfill the center with marshmallow. Cupcakes should remain light and not mushy.
  • Ganache Runs Off: Allow the chocolate to cool so it thickens before dipping.
  • Split Filling: Make sure butter and marshmallow creme are at room temperature to avoid curdling.

Serving Ideas

Display your cupcakes on a cake stand, arrange them in individual colorful wrappers for parties, or tuck one in a lunchbox for a midday treat. These cupcakes are also great as a dessert buffet hit, easily grabbed and enjoyed with a napkin.

The Hostess Nostalgia

Hostess cupcakes land somewhere between retro comfort food and a dessert lover’s time machine. Their chocolate cake and hidden filling speak to childhood memories and grown-up cravings alike. Recreating this treat at home captures that iconic flavor and adds a little homemade pride to every bite.

Final Touches for a Show-Stopping Batch

  • Sprinkle a little sea salt over the ganache for contrast.
  • Add a tiny swirl of whipped cream beneath the ganache for extra indulgence.
  • For a double-chocolate twist, mix mini chocolate chips into the batter.

With the right ingredients and careful steps, homemade Hostess cupcakes become more than a copycat—they’re a shareable, crowd-pleasing upgrade over the classic, with texture and flavor that shine through every layer.