Homemade Hostess Cupcakes
Rich chocolate cake, creamy filling, and a silky ganache crown—these homemade Hostess cupcakes recreate the beloved treat’s magic in every bite. Whether you’re craving a nostalgic snack cake, planning a fun dessert project, or hoping to impress at a party, these cupcakes deliver comfort and flavor with a playful twist.
Ingredients for Homemade Hostess Cupcakes
Making these cupcakes from scratch is straightforward when you line up the right ingredients. Here’s what you’ll need for every component:
Chocolate Cupcakes
- 3/4 cup all-purpose flour
- 1/2 cup unsweetened cocoa powder (Dutch-process or natural)
- 3/4 cup granulated sugar
- 1/2 teaspoon baking soda
- 1/4 teaspoon salt
- 1 large egg, at room temperature
- 1/2 cup whole milk, at room temperature
- 1/3 cup vegetable oil (or melted coconut oil)
- 1 teaspoon vanilla extract
- 1/2 cup hot brewed coffee (or hot water)
Marshmallow Filling
- 4 tablespoons unsalted butter, softened
- 1 cup powdered sugar
- 1/2 cup marshmallow creme (or marshmallow fluff)
- 1/2 teaspoon vanilla extract
- Pinch of salt
Ganache Topping
- 1 cup semi-sweet chocolate chips
- 1/2 cup heavy cream
Vanilla Icing
- 1/2 cup powdered sugar
- 1 tablespoon milk
- 1/4 teaspoon vanilla extract
Step-by-Step Guide
Follow each stage to create cupcakes that perfectly mimic the classic Hostess experience, with plenty of opportunities to personalize along the way.
Make the Chocolate Cupcakes
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Prep the Oven
Heat your oven to 350°F. Line a 12-cup muffin pan with paper liners. -
Combine Dry Ingredients
In a large bowl, whisk flour, cocoa powder, sugar, baking soda, and salt until evenly mixed. -
Whisk Wet Ingredients
In a medium bowl, beat the egg. Add milk, oil, and vanilla, whisking well. -
Mix and Add Coffee
Pour the wet ingredients into the dry mixture and whisk just until combined. Add the hot coffee and whisk until smooth. -
Fill and Bake
Divide the batter evenly between liners, filling each about 2/3 full. Bake for 18-20 minutes. They’re done when a toothpick comes out clean or with a few moist crumbs. -
Cool Completely
Allow cupcakes to cool in the pan for 5 minutes, then move them to a wire rack until completely cool. Do not fill or top until the cupcakes are at room temperature.
Prepare the Marshmallow Filling
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Cream the Butter
Beat softened butter in a mixing bowl until light and smooth. -
Add Powdered Sugar Gradually
Beat in the powdered sugar, a few spoonfuls at a time, for a fluffy texture. -
Blend in Marshmallow Creme and Vanilla
Add marshmallow creme, vanilla, and salt. Beat until the filling is airy and blended. -
Transfer to Piping Bag
Fit a piping bag with a small round tip. Spoon in the filling; set aside while you prepare the cupcakes.
Create the Chocolate Ganache
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Combine Chocolate and Cream
Place chocolate chips in a heatproof bowl. Heat the cream in a small saucepan until it steams—do not let it boil. -
Melt and Stir
Pour hot cream over the chocolate chips. Let it sit for two minutes. Stir with a spatula until you have a glossy, pourable ganache. -
Let it Thicken Slightly
Give the ganache a few minutes to cool so it’s thick enough to coat, but not runny.
Fill and Frost the Cupcakes
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Core the Cupcakes
Use a small knife to cut a cone-shaped plug from each cooled cupcake’s center. Remove and discard (or snack on) the cutouts. -
Pipe the Filling
Squeeze marshmallow filling into each cavity until flush with the top. For even distribution, pipe slowly and pause if the filling begins to overflow. -
Dip in Ganache
Carefully dip the tops of each filled cupcake into the ganache. Twirl to ensure complete coverage. Place each cupcake on a rack and let the topping set for at least 30 minutes.
Decorate with Signature Icing
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Mix Icing Ingredients
Whisk powdered sugar, milk, and vanilla in a small bowl until smooth and thick enough to pipe. -
Pipe the Swirl
Transfer icing to a piping bag with a small round tip (or a ziplock bag with a snipped corner). Pipe the iconic curly line across each cupcake top.
Pro Tips for Perfect Copycat Cupcakes
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Bring ingredients to room temperature
Cold eggs or milk can yield dense, unevenly mixed batter. -
Don’t overmix batter
Blend until just combined for a fluffy, tender crumb. -
Use high-quality cocoa
Better cocoa means richer chocolate flavor. Brands like Ghirardelli or Valrhona can make a difference. -
Pipe with care
For neater filling and swirls, use piping bags rather than spoons. -
Avoid runny ganache
Letting the ganache cool for several minutes before dipping makes for a more even, glossy finish. -
Practice the swirl
Before decorating the cupcakes, try piping a few swirls on parchment paper to perfect your technique. -
Fill adequately
Don’t skimp on the marshmallow filling—it’s what makes them reminiscent of the classic snack cake.
Cupcake Component Table
| Component | Key Ingredient | Purpose |
|---|---|---|
| Cupcake Base | Cocoa Powder, Flour | Structure & chocolate flavor |
| Marshmallow Filling | Butter, Marshmallow Creme | Creamy, sweet center |
| Ganache Topping | Chocolate Chips, Cream | Rich, glossy chocolate coat |
| Vanilla Icing | Powdered Sugar, Milk | Decorative swirl, sweet finish |
Storage Instructions
Keeping your cupcakes fresh ensures they taste bakery-new for days after baking.
Storing at Room Temperature
- Place frosted cupcakes in an airtight container.
- Store for up to 3 days. For longer freshness, refrigerate.
Refrigeration
- Store in a sealed container for up to a week.
- Allow cupcakes to come to room temperature before serving.
Freezing
- For best results, freeze cupcakes unfrosted.
- Wrap each cooled cupcake in plastic, then in foil. Store in a freezer bag for up to 3 months.
- Thaw at room temperature, then fill, frost, and decorate.
Variations and Fun Twists
Customizing Hostess-style cupcakes is part of the fun. Try these twists:
- Minty Fresh: Add peppermint extract to the filling for a cool surprise.
- Red Velvet Hostess: Swap half the cocoa for red food coloring and use a cream cheese marshmallow filling.
- Peanut Butter Lovers: Whip a tablespoon of creamy peanut butter into the filling for another nostalgic favorite.
- Gluten-Free: Use a gluten-free flour blend at a 1:1 ratio for safe snacking.
Troubleshooting Common Issues
- Soggy Cupcakes: Don’t overfill the center with marshmallow. Cupcakes should remain light and not mushy.
- Ganache Runs Off: Allow the chocolate to cool so it thickens before dipping.
- Split Filling: Make sure butter and marshmallow creme are at room temperature to avoid curdling.
Serving Ideas
Display your cupcakes on a cake stand, arrange them in individual colorful wrappers for parties, or tuck one in a lunchbox for a midday treat. These cupcakes are also great as a dessert buffet hit, easily grabbed and enjoyed with a napkin.
The Hostess Nostalgia
Hostess cupcakes land somewhere between retro comfort food and a dessert lover’s time machine. Their chocolate cake and hidden filling speak to childhood memories and grown-up cravings alike. Recreating this treat at home captures that iconic flavor and adds a little homemade pride to every bite.
Final Touches for a Show-Stopping Batch
- Sprinkle a little sea salt over the ganache for contrast.
- Add a tiny swirl of whipped cream beneath the ganache for extra indulgence.
- For a double-chocolate twist, mix mini chocolate chips into the batter.
With the right ingredients and careful steps, homemade Hostess cupcakes become more than a copycat—they’re a shareable, crowd-pleasing upgrade over the classic, with texture and flavor that shine through every layer.